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October 17, 2007

An online election

non Australian readers probably wouldn't know that there is a federal election here right now. The election date was named a few days ago, and it's on in 5 weeks or so.

On thing I find interesting is the two major party's use of the web. The Labor party, think Democrats/Labour/Centre leftish, has been using youtube, and facebook among others reasonably well. Today the Government party (the misnamed liberals, a largely neo-conservative party like the mid to right part of the Republicans, with a bit of extreme right thrown in, though usually quite subtly) released a new ad. So important was it that their deputy leader gave a press conference about it. But it's not yet online anywhere.

The opposition labor party already has their response ad, on youtube and at their site. Pretty good you might say. But here's the kicker - this ad actually uses a small clip from the Government's ad! That's a pretty agile response, IMO.

It reminds me of yet another simpsons moment - but sadly it doesn't feature at YouTube, and would take far to long to explain.

October 17, 2007 | Permalink

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Comments

I'm glad they're not online though, it gives me respite from the relentless shit I have to wade through every time I pick up the paper or check my (snail) mail.

Posted by: Cheryl | Oct 17, 2007 5:11:09 PM

let alone watch TV!

Posted by: John Allsopp | Oct 17, 2007 5:37:39 PM

Yeah it was a pretty smart move by Labour to frame the Liberal ad and respond to it.

Posted by: Michael Koukoullis | Oct 18, 2007 11:15:13 PM